Economy is overspending and create unnecessary demand

"We spend money we don't have on things we don't need to create impressions that won't last on people we don't care about."

Say Tim Jackson, professor of sustainable development at the University of Surrey.

He views the world economy as built on an engine of growth that feeds the appetite of people in Western countries for novelty, for ever more consumer goods that impress others but that can only be purchased by creating more debt. Even if we don't want the products, we have to buy them -- or the economy crashes.

Adding to the pressure on the human species is the future we're staring down. Tim Jackson, professor of sustainable development at the University of Surrey, imagined the world in 2050. To keep greenhouse gases from reaching an unsustainably damaging level, the needed improvements in energy efficiency would have to occur at a pace 10 times faster than at any time in history. And, Jackson said Thursday, the only times the world has made substantial improvements in reducing carbon emissions have been during recessions.

http://edition.cnn.com/2010/OPINION/...id=DtMMO1jE5pa

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