Three must-have characteristics (from Steve Jobs)

For any entrepreneur who dreams of leading like Steve Jobs, here are three must-have characteristics:

1. Clarity of why you do what you do. To have this, you need a purpose, cause or belief that exists above and beyond the products or services you sell.
    
2. Discipline of how you do it. You must hold yourself and your people accountable to a defined set of guiding principles or values.
    
3. Consistency of what you do. Everything you say and do must prove what you believe. Every product that Apple made, all their marketing always communicated the same message: Think Different.